So, Marvel has announced that they're re-imagining Thor as a woman. My question is why? I mean, I've read the whole, "reaching out to the female audience" and "empowerment of women" blahblah. It just seems so full of bullshit, you know?
For one thing, they're half-assing it. If you want to reach out to a new market, it's stupid to completely redesign the product for everyone. When MacDonald's wanted to actually sell food in Japan, they didn't change the Big Mac recipe worldwide to include shrimp. That's what Marvel is doing. Yes, women are a big market, but not everyone want's a shrimp-based Big Mac.
Further, it's a cheap ploy. "Look! Thor's a chick, now." is something they can just take back, later. "Yeah, see, that was a trick by Loki on Earth X to fool the X-men into something with reasons." If they really wanted to reach out to the women's audience, they'd elevate one of the existing warrior women (Sif's kind of a badass) or create a new one (the Celtic goddess Brigid, for instance) and provide that character with a title and full new-title support (fanfair, multiple crossovers).
Are any geek women happy about this? If so, why? This just seems like the superhero version of giving you Uncle Milty in a dress, when Imogene Coca is standing right there.
_________________Casual Notice--commentary, comics and an appreciation for snappy hats.