A couple demographic developments came along recently that may impact info you get about your webcomic--or other peoples' webcomic.
Project Wonderful switched to new hit tracking code
which supposedly counts every single hit coming in--they reveal that previously they were extrapolating from random samples for sites with high traffic.
That random sampling and extrapolation is probably was what was causing their traffic numbers--particularly their "unique" visitors per day figures--to be inflated compared to other stat packages. If you check out the "your ad here" pages for PW ads on big sites--MS Paint Adventures'
, for instance--you'll see that their daily "uniques" are now about a fifth of what they were before the switch happened a couple days ago.
That ratio is about the same for the PW hit counts on my site, too, and the new numbers tally pretty closely with my Quantcast numbers--meaning PW's numbers are now much more accurate. Meanwhile, the price of ads on some of those big sites has taken a nosedive, which is nice if you're someone like me who likes to get ad bargains. :)
The switchover to the new system also killed all hit tracking my ad boxes were getting for some reason. : P Not sure why that was, as they were still dead even after I made sure they were updated to the latest code, but I switched them out with new ad boxes and those seem to be working fine, whew.
has rolled out "real-time" profiles, where you can see world-mapped uniques, referrers, and top pages coming in live--I think Google Analytics has had something like that for a year or two now, but I don't use Analytics so I couldn't say for sure; anyway, if you're using Quantcast's measurement, it's kind of fun to see how many people from which countries are reading your comic at this very moment.
The biggest webcomic I know that uses Quantcast is Bad Machinery; their Quantcast real-time profile is here
; unfortunately, the comic is on a break at the moment so there isn't much action right now.
I use Quantcast as well, and normally I have only a tiny fraction of Bad Machinery's traffic, but during their break my comic actually has more, so if you want more action you could check my Quantcast real-time profile
. Or you could just look at the display for a site with REAL traffic--the biggest they measure currently is the Huffington Post, whose real-time display you can see here
(EDIT: Oh yeah, just remembered Penny Arcade is on Quantcast
, but apparently they've hidden their real-time stats
, drat. (Back some months ago when I first found they were on there, their normal stats weren't even loading, it was weird.)
Fun with numbers!