A Lode Runner story should work fine so long as there's a Coyote.
Well. Let's just say you're going to have an upward battle with brand recognition. We're not even talking 20 years old, we're talking almost 30... and though it was popular in it's day, it's no Super Mario Bros.
That said, it's a property you could do almost anything with because it's such a blank slate. It's from back in the days when you got those intriguing box covers that in no way resembled the game itself.
I mean, are those guys aliens or robots or just dudes in funky helmets? And the main character appears to have taken his fashion cues straight out of 1970s sci-fi like Logan's Run
or the old Buck Rogers
Visually speaking it could be intriguing enough to get people to check it out. To keep them will (as always) be the trick.