TWCL

rocketpig · Joined: 20 Dec 2010 Posts: 404

I've been looking through my ads lately and trying to maximize my cost per click. In it, I've been discovering which ads generate more click-throughs than others and have tailored my advertising to suit.

With that in mind, what is the click-through rate on some of your ads? In mine, they seem to hover between .25% and .4% depending on the ad. Are you getting higher? Lower? The same?
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Sylvia · Joined: 19 Nov 2008 Posts: 134 Location: PA

Mine average about 0.4%
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smbhax.com · Posted: Wed Dec 21, 2011 5:08 am Post subject:

It varies widely by ad size and the sites on which they appear--for that reason I think CPC ("Cost per Click") is probably a more useful statistic to use for comparisons.

But eh if we say skyscraper ads (other ads generally being lower because they're smaller), then maybe about 0.2% in random campaigns, and 0.5% in site-specific campaigns.
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