Anyone else following Penny Arcade's show, Stripsearch?
The last episode had Scott Kurtz challenging the contestants to respond to tweets in order to test their ability to maintain a brand identity. But more in the sense of how they represent themselves and their personalities online in an engaging, positive way.
I had actually been thinking about posting this question anyway-- do you folks think about brand identity? What do you do to try and build and maintain it for your webcomic and yourself?
I've been sort of thinking about what Pear-Pear's "brand" is--what exactly do people come to the site for (not that I get much traffic)? I've gotten feedback that it's a cute comic, a weird comic, an artsy comic--but I don't know how to deal with those labels. Do I decide, "I need to make this thing cute to maintain its brand identity?" or just go, "I feel like throwing a new problem at the pear or the mug, and don't really care where the comic goes?"
Anyway, an interesting topic to think and talk about, and I'm curious about your opinions.